British Museum blog

‘Gateway’ objects – storytelling in the Money gallery


Anna Bright, Interpretation Officer, British Museum

In redeveloping the Money Gallery at the British Museum we have been thinking about ways to help visitors make sense of a collection that will span 4,000 years of world history and comprise over 1000 objects. On average a visitor to the Museum may spend several hours here, but only three or so minutes in any particular gallery. Given that one of our aims is to encourage visitors to engage with the collection, we want to give them quick and accessible ways into some of the fascinating and important stories that these objects tell.

We have planned a trail of 12 key objects that have been designed to be as eye-catching as possible. Visitors can either follow the trail, or dip into it at any point. If someone reads the text that accompanies these 12 objects they will get an overview of the major themes in the gallery. We call these key objects ‘gateway objects’ as they can work as gateways into all or part of a gallery. This interpretative approach has been developed at the Museum over the last five years and we have found that it can be an effective way to help our audiences to engage with bigger stories and themes.

Maiolica offering box, Italy, sixteenth century

Maiolica offering box, Italy, sixteenth century

Gateway objects work on the principle that people are drawn to objects rather than text. By placing important contextual information in close proximity to a key object, we increase the likelihood that visitors will read that information. Ideally a gateway object would embody the following four qualities: it should work as an intellectual gateway into a section of the display; be an important object in the collection; be intrinsically attractive and eye-catching, and it should be an iconic object visitors have heard of.

One of the challenges we face in the Money Gallery is that many of the objects are small. It’s not that they are necessarily unattractive, but it is fair to say that they are less attention grabbing than, say, an ancient Egyptian mummy. We have worked closely with designers to make sure that our 12 key objects stand out as much as possible. As the design has progressed we are all getting excited about how the new gallery will look, and are looking forward to seeing whether our gateway objects do in fact entice visitors to spend more time engaging with the fascinating and diverse collection on display.

The Money Gallery project is supported by Citi and opens in June 2012.

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English sculptor Henry Moore was born #onthisday in 1898.
Drawing played a major role in Henry Moore's work throughout his career. He used it to generate and develop ideas for sculpture, and to create independent works in their own right.
During the 1930s the range and variety of his drawing expanded considerably, starting with the 'Transformation Drawings' in which he explored the metamorphosis of natural, organic shapes into human forms. At the end of the decade he began to focus on the relationship between internal and external forms, his first sculpture of this nature being 'Helmet' (Tate Collections) of 1939.
This drawing titled ‘Two Women: Drawing for sculpture combining wood and metal’ was based on a pencil study entitled ‘Ideas for Lead Sculpture’. It reflects his awareness of surrealism and psychoanalytical theory as well his abiding interest in ethnographic material and non-European sculpture; the particular reference in this context is to a malangan figure (malangan is a funeral ritual cycle) from New Ireland province in Papua New Guinea, which had attracted his interest in the British Museum. 
Henry Moore, Two Women: Drawing for sculpture combining wood and metal. England, 1939. Here's another fabulous view of the Great Court captured by @whatinasees at our instagramer event #regram #repost
Check out all of the photos at #emptyBM Vincent van Gogh died #onthisday in 1890. Here's a print of his only known etching. It depicts his doctor, Dr Paul Gachet, seated in the garden of his house.
#vanGogh #etching Beatrix Potter was born #onthisday in 1866. Here are some of her flopsy bunnies! 🐰
#BeatrixPotter Made in AD 700, the exquisite Hunterston brooch was found at Hunterston, Ayrshire during the 1830s. It is a highly accomplished casting of silver, richly mounted with gold, silver and amber decoration. It is sumptuously decorated with animals executed in gold wire and granules, called filigree. In the centre of the brooch is a cross flanking a golden ‘Glory’ representing the risen Christ #MedievalMonday
The Hunterston brooch will feature in our forthcoming #Celts exhibition, on loan from @nationalmuseumsscotland. Encounter an African contribution to the global carnival tradition through contemporary artist @zakove’s Moko Jumbie sculptures in the Great Court. These spectacular 7-metre-high male and female figures in striking black and gold costumes are inspired by aspects of African masquerade. #ZakOve
Find out more about our #Africa season this summer with events and displays at www.britishmuseum.org/whats_on/celebrating_africa.aspx
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