British Museum blog

‘Gateway’ objects – storytelling in the Money gallery


Anna Bright, Interpretation Officer, British Museum

In redeveloping the Money Gallery at the British Museum we have been thinking about ways to help visitors make sense of a collection that will span 4,000 years of world history and comprise over 1000 objects. On average a visitor to the Museum may spend several hours here, but only three or so minutes in any particular gallery. Given that one of our aims is to encourage visitors to engage with the collection, we want to give them quick and accessible ways into some of the fascinating and important stories that these objects tell.

We have planned a trail of 12 key objects that have been designed to be as eye-catching as possible. Visitors can either follow the trail, or dip into it at any point. If someone reads the text that accompanies these 12 objects they will get an overview of the major themes in the gallery. We call these key objects ‘gateway objects’ as they can work as gateways into all or part of a gallery. This interpretative approach has been developed at the Museum over the last five years and we have found that it can be an effective way to help our audiences to engage with bigger stories and themes.

Maiolica offering box, Italy, sixteenth century

Maiolica offering box, Italy, sixteenth century

Gateway objects work on the principle that people are drawn to objects rather than text. By placing important contextual information in close proximity to a key object, we increase the likelihood that visitors will read that information. Ideally a gateway object would embody the following four qualities: it should work as an intellectual gateway into a section of the display; be an important object in the collection; be intrinsically attractive and eye-catching, and it should be an iconic object visitors have heard of.

One of the challenges we face in the Money Gallery is that many of the objects are small. It’s not that they are necessarily unattractive, but it is fair to say that they are less attention grabbing than, say, an ancient Egyptian mummy. We have worked closely with designers to make sure that our 12 key objects stand out as much as possible. As the design has progressed we are all getting excited about how the new gallery will look, and are looking forward to seeing whether our gateway objects do in fact entice visitors to spend more time engaging with the fascinating and diverse collection on display.

The Money Gallery project is supported by Citi and opens in June 2012.

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This envelope, with a colourful design on its front and a red background and reverse, is typical of the 1990s and early 21st century. On the front is a traditional sailing boat, or junk, sailing on a calm sea with just a few clouds high in the sky. The four characters written on the main sail wish for 'the wind in your sails'. This phrase is used as a general wish for good luck, but is especially used to wish 'Bon Voyage' to someone setting out on a journey. There are five other good luck wishes on the front, all presented as though stamped images from a carved seal. They wish for peace and calm, wind in your sails, a wonderful future, abundance and profit. Wishing everyone a happy #ChineseNewYear! #GongXiFaCai The inscription on this tall red envelope translates as 'Good luck in all you wish for!' Above the inscription are illustrations of three objects representing traditional forms of money in China, and a ruyi sceptre. The traditional forms of money include spade money, a coin with a square hole in the middle, and a small silver ingot. Unlike real coins, the spade and coin carry good luck wishes: 'good luck' (on the spade) 'in all you wish for' (on the coin).The ruyi sceptre also conveys a wish for good luck as ruyi means 'all you wish for'. Happy #ChineseNewYear! #GongXiFaCai Happy #ChineseNewYear! These are called xiao hongbao, literally translated as 'little red envelopes'. Red is the colour associated with celebration in China. In the 1990s, a new style of money envelope appeared. Although it still had a red back, the front was printed in many colours and overstamped in gold. On this envelope there are lush peony flowers in full bloom. They are symbolic of spring, as well as feminine beauty, love and affection. In Chinese, the peony is known as mudanhua or fuguihua. The characters fu ('wealth') and gui ('honour') appear frequently in good luck wishes, and pictures of peony flowers add strength to the wish. The inscription on this envelope reads 'May wealth and honour blossom, in abundance year after year'. The arrangement of the peonies and the inscription is reminiscent of traditional Chinese flower painting. #GongXiFaCai We welcome nearly 7 million visitors a year to the Museum and this photo by @zoenorfolk wonderfully captures the movement of people around the Great Court. Completed in 2000, the Great Court also features a quote by Tennyson: 'and let thy feet millenniums hence be set in the midst of knowledge...’
#repost #regram
Share your photos of the British Museum with us using #mybritishmuseum and tag @britishmuseum In 2000, the Queen Elizabeth II Great Court designed by Foster and Partners transformed the Museum’s inner courtyard into the largest covered public square in Europe. We love this striking photo by @adders77 showing this incredible space at night #regram #repost
Share your photos of the British Museum with us using #mybritishmuseum and tag @britishmuseum This wonderful photo by @what_fran_saw captures the stunning Great Court #regram #repost
The two-acre space of the Great Court is enclosed by a spectacular glass roof made of 3,312 unique pieces!
Share your photos of the British Museum with us using #mybritishmuseum and tag @britishmuseum
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