British Museum blog

Forgery, Suffragettes and Nirvana: tracking visitors in the Citi Money Gallery

Tracking visitor paths through the gallery

Benjamin Alsop, curator, British Museum

When a gallery is radically transformed how do you judge if it’s a success? Obviously you hope that visitor numbers increase, but numbers alone do not cast much light on the individual experiences of those walking around the gallery. You hope people stay longer, read more and become so interested they go away wanting to learn more. You also can’t help but wonder which cases and objects are the most popular.

In the case of the new Citi Money Gallery are people attracted for instance by an example of the world’s first coin? A beautiful hoard of Roman gold? A Hungarian banknote with the value of 100,000,000,000,000,000,000 pengo? Or simply some white frilly pants?

To help the Museum answer such questions, and to inform future projects, we evaluate all new galleries and refreshed displays. Using both visitor tracking and questionnaires we get a better understanding of not only what people may think of the new display but just as importantly how they navigate their way around it. Over the summer we welcomed into the Department of Coins and Medals Lujia Hui and Yoomin Ko, both postgraduate students from Leicester University’s Museum Studies course.

Lujia Hui tracking visitors in the Money Gallery.

Lujia Hui tracking visitors in the Money Gallery.

During the subsequent eight weeks they began the process of evaluation by tirelessly tracking visitors as they entered the Money gallery, marking which cases they looked at and for how long.

Tracking visitor paths through the gallery.

Tracking visitor paths through the gallery.

It is fascinating to see how people interact with the space and what route they take as they wend their way through 6,000 years of monetary history. Tracked visitors were asked to complete a questionnaire on leaving the gallery to give us a deeper understanding of their experiences.

It was a particularly interesting time to be conducting a gallery evaluation as with the arrival of both the Olympic and Paralympic games into London, the results do suggest a truly global audience. Over 25 different nationalities were recorded, speaking 19 different languages, and with ages ranging from 12 to 70.

The Forgery case in the Money Gallery.

The forgery case in the Money Gallery.

Preliminary results indicate the most popular cases are those entitled Forgery and Money and Society. Forgery contains two great swirls of coins and addresses counterfeiting, a practice which has accompanied the legitimate production of coinage since its very beginnings. Visitors appear to enjoy comparing the pound coins they have in their pockets to the fake ones on display, and have been so intrigued that the case has to be cleaned daily to remove all the fingerprints!

Suffragette-defaced penny. Crown copyright

Suffragette-defaced penny. Crown copyright

The case about Money and Society from the nineteenth century until today, includes a penny, defaced by suffragettes, which starred in the ‘A History of the World in 100 Objects’ BBC Radio 4 series. Also on display are examples of money in popular culture, such as the iconic cover of the Nirvana album Nevermind, which shows a baby swimming towards a US dollar note attached to a fishing line.

The new gallery is quite different to those around it, certainly in terms of colour scheme and in-case design. Each case has a raspberry-coloured highlight panel to grab the attention of the visitor and provide a clear starting point, and a big part of the evaluation was trying to discern whether these are effective. From what we can tell, the new design is very much a success: visitors are spending longer in the space, reading more and focussing on the highlight objects in particular.

Yoomin and Lujia, after collating all the results and pulling together data from both the tracking and questionnaires, produced a final report which will form a large part of their final submission for their course. The department is incredibly grateful for all their hard work.

The evaluation of the gallery doesn’t stop here though, we are already organising for further evaluations next year so watch this space.

The Money Gallery is supported by Citi

If you would like to leave a comment click on the title

Filed under: At the Museum, Collection, Money Gallery,

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 13,547 other followers

Categories

Follow @britishmuseum on Twitter

British Museum on Instagram

Happy birthday to Bob Dylan! Here’s a portrait of the legendary musician by David Oxtoby.
#music #portrait #art It’s #WorldTurtleDay! This early Greek coin with a sea-turtle was part of an important trading currency.
#coin #turtle #history Born #onthisday in 1859: Sir Arthur Conan Doyle. Here’s his application to study at the Reading Room.
All prospective users of The British Museum Library had to apply in writing, stating their reasons for study there. At the time he applied for a reader's ticket, Arthur Conan Doyle was already well-known as the creator of the great detective Sherlock Holmes, but he had not yet given up his work as a doctor, and in this letter of application he gives his occupation as 'physician'.
As well as his detective stories, Conan Doyle wrote many historical novels. At the time he wrote this letter he was probably carrying out research for his novel The White Company, which is set at the time of the Thirty Years' War (1618-48) in Europe.
#author #library #museum #BritishMuseum #history Mary Anning was born #onthisday in 1799, one of the most famous fossil finders of her day. This large skull and lower jaw of an ichthyosaur was found by her at Lyme Regis in Dorset in 1821. You can see it on display in the Enlightenment Gallery (Room 1), on loan from the @natural_history_museum.
© 2003 The Natural History Museum.
#history #fossil #dinosaur Albrecht Dürer was born  #onthisday in 1471. Here’s his wonderful drawing of a woman from 1520.
This study is drawn with a brush in black and greybodycolour. The light is strongly shown by white heightening when it falls onto the woman's face and hair. The light falls down the exact centre of her face. On the left, only the protruding eyelid and cheek bone catch the light. Her eyes are closed and her head centred, its outline strongly marked by black line and silhouette.
By 1520, the date of this drawing, Dürer was deeply interested in the ideal, human form. He had made numerous life studies, both male and female. He had also travelled to Italy and studied classical sculptures and their proportions. For Dürer, the chief purpose of these theoretical studies was to discover the mathematical proportions of the ideal human body. These he would then use in his paintings (portraits, altarpieces and images of saints) and prints. 
#Dürer #art #drawing #history The Enlightenment Gallery in the Museum (Room 1) shows how people saw the world in the 18th century.
The #Enlightenment was an age of reason and learning that flourished across Europe and America from about 1680 to 1820. This rich and diverse permanent exhibition uses thousands of objects to demonstrate how people in Britain understood their world during this period. It is housed in the King’s Library, the former home of the library of King George III.
Objects on display reveal the way in which collectors, antiquaries and travellers during this great age of discovery viewed and classified objects from the world around them.
#BritishMuseum #history #art #museum #gallery
Follow

Get every new post delivered to your Inbox.

Join 13,547 other followers

%d bloggers like this: