British Museum blog

Forgery, Suffragettes and Nirvana: tracking visitors in the Citi Money Gallery

Tracking visitor paths through the gallery

Benjamin Alsop, curator, British Museum

When a gallery is radically transformed how do you judge if it’s a success? Obviously you hope that visitor numbers increase, but numbers alone do not cast much light on the individual experiences of those walking around the gallery. You hope people stay longer, read more and become so interested they go away wanting to learn more. You also can’t help but wonder which cases and objects are the most popular.

In the case of the new Citi Money Gallery are people attracted for instance by an example of the world’s first coin? A beautiful hoard of Roman gold? A Hungarian banknote with the value of 100,000,000,000,000,000,000 pengo? Or simply some white frilly pants?

To help the Museum answer such questions, and to inform future projects, we evaluate all new galleries and refreshed displays. Using both visitor tracking and questionnaires we get a better understanding of not only what people may think of the new display but just as importantly how they navigate their way around it. Over the summer we welcomed into the Department of Coins and Medals Lujia Hui and Yoomin Ko, both postgraduate students from Leicester University’s Museum Studies course.

Lujia Hui tracking visitors in the Money Gallery.

Lujia Hui tracking visitors in the Money Gallery.

During the subsequent eight weeks they began the process of evaluation by tirelessly tracking visitors as they entered the Money gallery, marking which cases they looked at and for how long.

Tracking visitor paths through the gallery.

Tracking visitor paths through the gallery.

It is fascinating to see how people interact with the space and what route they take as they wend their way through 6,000 years of monetary history. Tracked visitors were asked to complete a questionnaire on leaving the gallery to give us a deeper understanding of their experiences.

It was a particularly interesting time to be conducting a gallery evaluation as with the arrival of both the Olympic and Paralympic games into London, the results do suggest a truly global audience. Over 25 different nationalities were recorded, speaking 19 different languages, and with ages ranging from 12 to 70.

The Forgery case in the Money Gallery.

The forgery case in the Money Gallery.

Preliminary results indicate the most popular cases are those entitled Forgery and Money and Society. Forgery contains two great swirls of coins and addresses counterfeiting, a practice which has accompanied the legitimate production of coinage since its very beginnings. Visitors appear to enjoy comparing the pound coins they have in their pockets to the fake ones on display, and have been so intrigued that the case has to be cleaned daily to remove all the fingerprints!

Suffragette-defaced penny. Crown copyright

Suffragette-defaced penny. Crown copyright

The case about Money and Society from the nineteenth century until today, includes a penny, defaced by suffragettes, which starred in the ‘A History of the World in 100 Objects’ BBC Radio 4 series. Also on display are examples of money in popular culture, such as the iconic cover of the Nirvana album Nevermind, which shows a baby swimming towards a US dollar note attached to a fishing line.

The new gallery is quite different to those around it, certainly in terms of colour scheme and in-case design. Each case has a raspberry-coloured highlight panel to grab the attention of the visitor and provide a clear starting point, and a big part of the evaluation was trying to discern whether these are effective. From what we can tell, the new design is very much a success: visitors are spending longer in the space, reading more and focussing on the highlight objects in particular.

Yoomin and Lujia, after collating all the results and pulling together data from both the tracking and questionnaires, produced a final report which will form a large part of their final submission for their course. The department is incredibly grateful for all their hard work.

The evaluation of the gallery doesn’t stop here though, we are already organising for further evaluations next year so watch this space.

The Money Gallery is supported by Citi

If you would like to leave a comment click on the title

Filed under: At the Museum, Collection, Money Gallery,

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 10,170 other followers

Categories

Follow @britishmuseum on Twitter

British Museum on Instagram

We've reached Room 52 on our #MuseumOfTheFuture series of gallery spaces – the Rahim Irvani Gallery of Ancient Iran. Iran was a major centre of ancient culture. It was rich in valuable natural resources, especially metals, and played an important role in the development of ancient Middle Eastern civilisation and trade. Room 52 highlights these ancient interconnections and the rise of distinctive local cultures, such as in Luristan, during the age of migrations after about 1400 BC.
During the 6th century BC, Cyrus the Great founded a mighty Persian empire which eventually stretched from Egypt to Pakistan. Objects on display from this period include the Cyrus Cylinder (in the centre of the picture) and the Oxus Treasure (in the case to the left of the picture). Monumental plaster casts of sculptures from Persepolis are also displayed in Room 52 and on the East stairs.
The later periods of the Parthian and Sasanian empires mark a revival in Iranian culture and are represented through displays including silver plates and cut glass. The next gallery space in our #MuseumOfTheFuture series is Room 51, Europe and Middle East 10,000–800 BC. Farming began in the Middle East around 12,000 years ago, making possible the social, cultural and economic changes which shaped the modern world. It arrived in Britain around 6,000 years ago bringing a new way of life. This change in lifestyle meant people competed for wealth, power and status, displaying these through jewellery, weapons and feasting.
The objects on display in Room 51 show how the people of prehistoric Europe celebrated life and death and expressed their relationship with the natural world, the spirit world and each other. The object in the centre of this picture is the Mold gold cape, found in Flintshire in 1833 and dating to around 1900–1600 BC. This is Room 50, Britain and Europe 800 BC–AD 43, the next gallery space in our ongoing #MuseumOfTheFuture series. The Iron Age was a time of dramatic change for the people of Britain and Europe. Iron replaced bronze as the material used to make tools and weapons, while religion, art, daily life, economics and politics changed dramatically. The story of these civilisations (known to the Greeks and Romans as Britons, Celts, Germans and Iberians) and their distinct material cultures, is told through decorated Iron Age artefacts known as 'Celtic art' and more everyday objects. In the foreground of this picture you can see a selection of torcs and to the right is the Battersea shield, found in the River Thames in the 1850s. Next up in the #MuseumOfTheFuture gallery series it's the Weston Gallery of Roman Britain – Room 49. The Roman occupation of Britain between AD 43 and 410 dramatically transformed the material culture of the province. Imported goods and settlers from Europe, the Middle East and North Africa created a richer, more diverse society and a wealth of mosaics, wall paintings, sculpture, glassware and metalwork was produced.
The laws, administration, currency, architecture, engineering, religion and art of Rome met Britain’s Iron Age societies to create a distinctive 'Romano-British' identity, which is illustrated in Room 49 through a variety of objects and artworks including the Mildenhall treasure, the Hoxne Hoard and the Hinton St Mary mosaic. Born #onthisday in 1600: Charles I. During the Civil War this medal was worn in support of the King
#history #medal #king This is Room 48 – Europe 1900 to the present. It's the next gallery in our #MuseumOfTheFuture series. Room 48 examines changing ideas about how objects should look, and the desire to make well-designed objects available to a wider audience. Many of the objects on display show how designers in the West have drawn inspiration from other cultures, past and present.
Highlights include Continental Art Nouveau, Germany’s Darmstadt artists' colony and the Bauhaus, Russian Revolutionary porcelain and American applied arts between the two World Wars.
The Museum is actively collecting objects from the 20th century and the display continues to change as new acquisitions are made.
Follow

Get every new post delivered to your Inbox.

Join 10,170 other followers

%d bloggers like this: