British Museum blog

Forgery, Suffragettes and Nirvana: tracking visitors in the Citi Money Gallery

Tracking visitor paths through the gallery

Benjamin Alsop, curator, British Museum

When a gallery is radically transformed how do you judge if it’s a success? Obviously you hope that visitor numbers increase, but numbers alone do not cast much light on the individual experiences of those walking around the gallery. You hope people stay longer, read more and become so interested they go away wanting to learn more. You also can’t help but wonder which cases and objects are the most popular.

In the case of the new Citi Money Gallery are people attracted for instance by an example of the world’s first coin? A beautiful hoard of Roman gold? A Hungarian banknote with the value of 100,000,000,000,000,000,000 pengo? Or simply some white frilly pants?

To help the Museum answer such questions, and to inform future projects, we evaluate all new galleries and refreshed displays. Using both visitor tracking and questionnaires we get a better understanding of not only what people may think of the new display but just as importantly how they navigate their way around it. Over the summer we welcomed into the Department of Coins and Medals Lujia Hui and Yoomin Ko, both postgraduate students from Leicester University’s Museum Studies course.

Lujia Hui tracking visitors in the Money Gallery.

Lujia Hui tracking visitors in the Money Gallery.

During the subsequent eight weeks they began the process of evaluation by tirelessly tracking visitors as they entered the Money gallery, marking which cases they looked at and for how long.

Tracking visitor paths through the gallery.

Tracking visitor paths through the gallery.

It is fascinating to see how people interact with the space and what route they take as they wend their way through 6,000 years of monetary history. Tracked visitors were asked to complete a questionnaire on leaving the gallery to give us a deeper understanding of their experiences.

It was a particularly interesting time to be conducting a gallery evaluation as with the arrival of both the Olympic and Paralympic games into London, the results do suggest a truly global audience. Over 25 different nationalities were recorded, speaking 19 different languages, and with ages ranging from 12 to 70.

The Forgery case in the Money Gallery.

The forgery case in the Money Gallery.

Preliminary results indicate the most popular cases are those entitled Forgery and Money and Society. Forgery contains two great swirls of coins and addresses counterfeiting, a practice which has accompanied the legitimate production of coinage since its very beginnings. Visitors appear to enjoy comparing the pound coins they have in their pockets to the fake ones on display, and have been so intrigued that the case has to be cleaned daily to remove all the fingerprints!

Suffragette-defaced penny. Crown copyright

Suffragette-defaced penny. Crown copyright

The case about Money and Society from the nineteenth century until today, includes a penny, defaced by suffragettes, which starred in the ‘A History of the World in 100 Objects’ BBC Radio 4 series. Also on display are examples of money in popular culture, such as the iconic cover of the Nirvana album Nevermind, which shows a baby swimming towards a US dollar note attached to a fishing line.

The new gallery is quite different to those around it, certainly in terms of colour scheme and in-case design. Each case has a raspberry-coloured highlight panel to grab the attention of the visitor and provide a clear starting point, and a big part of the evaluation was trying to discern whether these are effective. From what we can tell, the new design is very much a success: visitors are spending longer in the space, reading more and focussing on the highlight objects in particular.

Yoomin and Lujia, after collating all the results and pulling together data from both the tracking and questionnaires, produced a final report which will form a large part of their final submission for their course. The department is incredibly grateful for all their hard work.

The evaluation of the gallery doesn’t stop here though, we are already organising for further evaluations next year so watch this space.

The Money Gallery is supported by Citi

If you would like to leave a comment click on the title

Filed under: At the Museum, Collection, Money Gallery,

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 10,282 other followers

Categories

Follow @britishmuseum on Twitter

British Museum on Instagram

To start the week, here's the next three gallery spaces in our #MuseumOfTheFuture series. Rooms 57–59 are the Raymond and Beverly Sackler Galleries of the Ancient Levant. This pic is of Room 59. The Ancient Levant corresponds to the modern states of Syria (western part), Lebanon, Israel, Palestine and Jordan. Rooms 57–59 present the material culture of the region from the Neolithic farmers of the 8th millennium BC to the fall of the Neo-Babylonian Empire in 539 BC, within the context of major historical events.
Objects on display illustrate the continuity of the Canaanite culture of the southern Levant throughout this period. They highlight the indigenous origins of both the Israelites and the Phoenicians.
The display compares this culture with that of the peoples of central inland Syria, the Amorites and the Aramaeans. To start the week, here's the next three gallery spaces in our #MuseumOfTheFuture series. Rooms 57–59 are the Raymond and Beverly Sackler Galleries of the Ancient Levant. This pic is of Room 58. The Ancient Levant corresponds to the modern states of Syria (western part), Lebanon, Israel, Palestine and Jordan. Rooms 57–59 present the material culture of the region from the Neolithic farmers of the 8th millennium BC to the fall of the Neo-Babylonian Empire in 539 BC, within the context of major historical events.
Objects on display illustrate the continuity of the Canaanite culture of the southern Levant throughout this period. They highlight the indigenous origins of both the Israelites and the Phoenicians.
The display compares this culture with that of the peoples of central inland Syria, the Amorites and the Aramaeans. To start the week, here's the next three gallery spaces in our #MuseumOfTheFuture series. Rooms 57–59 are the Raymond and Beverly Sackler Galleries of the Ancient Levant. This pic is of Room 57. The Ancient Levant corresponds to the modern states of Syria (western part), Lebanon, Israel, Palestine and Jordan. Rooms 57–59 present the material culture of the region from the Neolithic farmers of the 8th millennium BC to the fall of the Neo-Babylonian Empire in 539 BC, within the context of major historical events.
Objects on display illustrate the continuity of the Canaanite culture of the southern Levant throughout this period. They highlight the indigenous origins of both the Israelites and the Phoenicians.
The display compares this culture with that of the peoples of central inland Syria, the Amorites and the Aramaeans. This is Room 56, the Raymond and Beverly Sackler Gallery of Mesopotamia 6000–1500 BC. It's the next in our gallery series for #MuseumOfTheFuture. Between 6000 and 1550 BC, Mesopotamia, the land between the Tigris and Euphrates rivers (now Iraq, north-east Syria and part of south-east Turkey) witnessed crucial advancements in the development of human civilisation during the evolution from small agricultural settlements to large cities.
Objects on display in Room 56 illustrate economic success based on agriculture, the invention of writing, developments in technology and artistry, and other achievements of the Sumerians, Akkadians and Babylonians, who lived in Mesopotamia at this time.
Objects found at the Royal Cemetery at Ur are of particular importance, and you can see the Royal Game of Ur in the foreground of this picture – the oldest board game in the world. Our next #MuseumOfTheFuture gallery space is Room 55, the Raymond and Beverly Sackler Gallery of Mesopotamia 1500–539 BC. The civilisations of Babylonia and Assyria flourished during the first millennium BC. Political developments resulted in the incorporation of the entire Near East into a single empire, while increased international contact and trade influenced the material culture of the region.
Room 55 traces the history of Babylonia under the Kassites and the growth of the Babylonian state and empire until it was taken over by the Persian King Cyrus in 539 BC.
'Boundary Stones' carved with images of kings and symbols of the gods record royal land grants. The development of the Assyrian state and empire, until its fall in 612 BC, is illustrated by objects excavated in its palaces. Mesopotamia’s highly developed literature and learning are demonstrated by clay tablets from the library of King Ashurbanipal (r. 668–631 BC) at Nineveh, written in cuneiform script. It's time for Room 54 in our #MuseumOfTheFuture gallery series – the Raymond and Beverly Sackler Gallery of Anatolia and Urartu 7000–300 BC. Ancient Anatolia and Urartu form an important land link between Europe and Asia and lie where the modern Republic of Turkey, Armenia, Georgia and north-west Iran are located today. Objects in Room 54 show different cultures from prehistoric to Hellenistic times.
Examples of Early Bronze Age craftsmanship on display include a silver bull and cup, and business archives of Middle Bronze Age merchants illustrate trading between central Anatolia and Mesopotamia (modern Iraq). Delicate gold jewellery and figurines date from the Hittite period, and Iron Age objects from Urartu include winged bulls and griffins that were used to decorate furniture.
Follow

Get every new post delivered to your Inbox.

Join 10,282 other followers

%d bloggers like this: