St John Simpson, curator, British Museum
Just send us a postcard! This short catchphrase is poised to enter history across the world; today, mobile phones, text messages, emails, Facebook, Twitter and Instagram are the media used to help connect people and share images and experiences.
The postcard is not quite dead but it is certainly endangered and it’s for that reason that we have decided to formally add them to the list of objects that we collect, register, acknowledge donor details, scan and upload onto the British Museum collection online.
Moreover, postcards are very evocative objects. The images are loaded with significance and capture moments in time, and this applies equally to cards showing places, landscapes and people. Indeed, the more postcards one has of a particular place, the more powerful they become in charting its history and exploring the practical issues of how the view was arrived at and what subliminal messages may have been intended by the choice of view or subject-matter.
Postcards enter into two quite different patterns of circulation. One is from sender to recipient, and the message is often either banal or stereotyped (“wish you were here … the weather’s great”), or deeply personalised, but in both cases the postcard is often treasured by the recipient.
In the second case, the postcard is collected as a tangible memento of a visit and is never intended to be sent. Whereas the first category eventually enter into secondary circulation as people move house, relationships end or they pass away – often for the stamps to be soaked off – the second, almost mint, category of cards become collectibles. Used cards are postmarked and therefore offer absolute dates on a timeline but unused cards can, with patience, be dated through their internal content and series number. They are therefore just like many other objects we have in the museum, and subject to classification, typology and anthropological analysis.
However, it is fundamentally the top-level information they provide on the changing Middle East that led us to start collecting them. Places, people and cultural heritage are fragile commodities and easily affected by periods of conflict, social change and economic development. It is therefore crucial we start archiving these memories before it really is too late.