British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

Filed under: Collection, , , , , , ,

2 Responses - Comments are closed.

  1. rupertbu says:

    Indeed a novel projection of the old, with a sense of humour.

    I wonder if you have been analysing the geography of the tweeps, whether you have or not, you are to be applauded for understanding the “je ne sais quoi” of Social Media.

    Like

  2. debra.cramp@googlemail.com says:

    Hi

    Very interesting idea, however not being one who tweets would have been good to get this email Earlier.

    Regards

    Debby cramp

    Sent from my iPad

    >

    Like

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Greece lightning: this exquisite bronze depicts Zeus, chief of the Greek gods #FridayFigure

In ancient Greece, powerful, shape-shifting gods provided compelling subjects for artists. The famous sculptor Phidias created a gold and ivory statue of Zeus, ruler of the gods, that was over 13 metres high for his temple at Olympia. One of the Seven Wonders of the Ancient World, it symbolised the awesome presence of the god at his sanctuary site. There was also drama to be found in the gods’ ability to change their form as a means of disguise. Zeus, ruler of the Olympian gods, could take animal form – he seduced Leda as a swan, carried away Europa as a bull and Ganymede as an eagle.

This bronze statuette splendidly represents the majesty of Zeus, ruler of the gods on Mount Olympus and lord of the sky. Zeus holds a sceptre and a thunderbolt, showing his control over gods and mortals, and his destructive power. Although just over 20cm high, this exquisite work appears to be a copy of a much grander statue that does not survive.

You can see this figure in our exhibition #DefiningBeauty, until 5 July 2015.
Bronze statuette of Zeus. Roman period, 1st–2nd century AD, said to be from Hungary.
#art #museum #exhibition #ancientGreece #Zeus #gods This beautiful watercolour of Tintern Abbey is by J M W Turner, thought to have been born #onthisday in 1755.

Even before he had entered the Royal Academy schools at the age of 14, Turner had worked as an architectural draughtsman. This training is evident in his fascination with the details of the famous ruins of this twelfth-century Cistercian Abbey in Monmouthshire, which he visited in 1792, and again in 1793. Tourists of the time were as much impressed by the way that nature had reclaimed the monument as by the scale and grandeur of the buildings. Turner's blue-green washes over the abbey's far wall blend stone and leaf together, and on the near arch the spiralling creepers seem to make the wind and light tangible. 
#art #artist #Turner #history #watercolour ‪#IndigenousAustralia is now open. Discover a remarkable 60,000 years of continuous culture in our new special exhibition.
This show is the first major exhibition in the UK to present a history of Indigenous Australia through objects, celebrating the cultural strength and resilience of both Aboriginal peoples and Torres Strait Islanders. See spectacular objects like Torres Strait Islander masks alongside significant paintings.
Organised with the National Museum of Australia, ‪the exhibition also includes important international loans.
#history #Australia #museum #BritishMuseum Happy #StGeorgesDay! Here he is killing the dragon and rescuing Lady Una on a medieval pilgrim badge
#history #StGeorge #dragon #IndigenousAustralia opens tomorrow. Here’s a sneak peek in the exhibition… 
#art #Australia #exhibition #BritishMuseum 
Objects pictured include: 
Roy Underwood, Lennard Walker, Simon Hogan and Ian Rictor, 'Pukara'. Acrylic on canvas, 2013. © the artists, courtesy Spinifex Arts Project. 
Charlie Allungoy (Numbulmoore) (c. 1907–1971), Ngarinyin Mowanjum. Pigment on composition board, 1970. Kimberley region, Western Australia. National Museum of Australia. 
Mask of turtle shell. Mer, Torres Strait, before 1855. 
Selection of shields:
Mulgrave River region, near Cairns, Queensland, c. 1900.
Adelaide Plains region, South Australia, before 1848.
South-east Australia, mid-19th century.
South-east Australia, before 1950. Legend has it that #onthisday in 753 BC Romulus founded Rome. Here's the myth on this coin
#history #coin #Rome #Romulus
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