British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

Filed under: Collection, , , , , , ,

Receive notifications of new posts by email.

Join 14,501 other followers


Follow @britishmuseum on Twitter

British Museum on Instagram

#todayimet goddess of love, Aphrodite. In this statue the voluptuous Aphrodite crouches down at her bath and turns her head sharply to her right, as if surprised by her audience. This Roman copy from the 2nd century AD is based on an original sculpture from Hellenistic Greece. This statue is lent to the British Museum by Her Majesty the Queen.
You can fall for the goddess of love in Room 23, one of our Greek and Roman sculpture galleries.
We’re celebrating @instagram's 5th birthday by sharing portraits of some of the characters you can find in the Museum #WWIM12 For @instagram's 5th birthday we’re sharing portraits of some of the characters you can find in the British Museum.
#todayimet this Ming Dynasty figure, who helped judge people in the underworld! The belief in Hell entered China with Buddhism during the early 1st millennium AD. This figure of a judge’s assistant is holding records of evil deeds under his left arm. Meet this fearsome figure (if you dare!) in our Asia gallery (Room 33) #WWIM12 We’re celebrating @instagram's 5th birthday by sharing portraits of some of the characters you can find in the Museum.
#todayimet Ramesses II, who ruled Egypt for 67 years over 3,000 years ago. This colossal statue is one of the largest pieces of Egyptian sculpture in the British Museum. Like all Egyptian statues, it was originally painted. Traces of pigment remain: black for the eye pupils, red for the skin, and blue and yellow for the stripes on the headcloth.
Meet the pharaoh for yourself in our Egyptian Sculpture Gallery (Room 4) #WWIM12 Our #Celts exhibition opens today! It brings together the incredible Iron Age, Roman and early medieval collections of the British Museum and @nationalmuseumsscotland.
Roman control of southern Britain broke down around AD 410. New leaders established Anglo-Saxon kingdoms in England, and Roman towns and cities were largely abandoned. Neighbouring communities in Scotland, Ireland and Wales continued to develop their own unique identities. Monasteries in these areas stood out as European centres of art, learning and literacy, perpetuating and reinventing local traditions. Communities here spoke languages that we now call Celtic, and practiced a distinctive form of Christianity.
Striking stone crosses, such as this one found in Monifieth, Scotland, combined ancient Celtic curves with Anglo-Saxon knotwork and interlace designs to express these distinctive Celtic identities in Scotland, Ireland and Wales. This sculpture may have been a personal memorial or grave-slab.
Slab of grey sandstone with a cross on one side. From Monifieth, Angus, Scotland, c. AD 800–900. National Museums Scotland.
Find out more about #Celtic art and history and book tickets at Our #Celts exhibition opens today! It brings together stunning objects from the British and Irish Isles as well spectacular loans from across Europe.
This magnificent cauldron is one of the most important and intriguing finds from ancient Europe. It reveals connections between communities thousands of miles apart. Although it depicts objects used in central and western Europe,
it was found in a bog near Gundestrup in Denmark, beyond the northern edge of the Celtic regions. The style of the designs suggests that it was made further east, in Bulgaria or Romania. The strange animals and cross-legged pose of
the antlered figure hint at even wider influences, from as far afield as Asia. The scenes on the panels give a glimpse into a world of ancient myths, and the stories of gods and heroes whose names are now lost.
The Gundestrup cauldron was probably reserved for important rituals. It is likely that most people would have viewed it from a distance, seeing only the forbidding faces of gods and goddesses on the outer panels. The fantastical scenes on the inside would have been revealed to those allowed to experience the cauldron close up.
Gundestrup cauldron. Iron Age, c. 100 BC–AD 1. Found in Gundestrup, northern Jutland, Denmark. @nationalmuseet, #Denmark.
Find out more about #Celtic art and history and book tickets at Our major new #Celts exhibition is now open! Come on a 2,500-year journey tracing what it means to be Celtic...
The peoples first referred to as Celts lived across much of Europe north of the Alps, in villages or fortified hilltop settlements. Although not a single distinct group, they were interconnected, sharing cultural ideas across the continent. The objects they made for feasting, religious ceremonies, adornment and warfare were both stunning works of art and powerful ways to convey shared values and beliefs. Their unique abstract style set them apart from the classical world, but their technological accomplishments stand on par with the finest achievements of the ancient Greeks and Romans.
2,000 years ago valuable objects like this were cast into rivers. This magnificent shield was found in the River Thames at Battersea Bridge. It was not made for serious warfare as it is too short to provide sensible protection. Instead, it was probably made for flamboyant display. The highly polished bronze and glinting red glass would have made for a great spectacle.
The Battersea shield. Iron Age, c. 350–50 BC. Found in the River Thames, London, England.
Find out more about #Celtic art and history and book tickets at

Get every new post delivered to your Inbox.

Join 14,501 other followers

%d bloggers like this: