British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

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This envelope, with a colourful design on its front and a red background and reverse, is typical of the 1990s and early 21st century. On the front is a traditional sailing boat, or junk, sailing on a calm sea with just a few clouds high in the sky. The four characters written on the main sail wish for 'the wind in your sails'. This phrase is used as a general wish for good luck, but is especially used to wish 'Bon Voyage' to someone setting out on a journey. There are five other good luck wishes on the front, all presented as though stamped images from a carved seal. They wish for peace and calm, wind in your sails, a wonderful future, abundance and profit. Wishing everyone a happy #ChineseNewYear! #GongXiFaCai The inscription on this tall red envelope translates as 'Good luck in all you wish for!' Above the inscription are illustrations of three objects representing traditional forms of money in China, and a ruyi sceptre. The traditional forms of money include spade money, a coin with a square hole in the middle, and a small silver ingot. Unlike real coins, the spade and coin carry good luck wishes: 'good luck' (on the spade) 'in all you wish for' (on the coin).The ruyi sceptre also conveys a wish for good luck as ruyi means 'all you wish for'. Happy #ChineseNewYear! #GongXiFaCai Happy #ChineseNewYear! These are called xiao hongbao, literally translated as 'little red envelopes'. Red is the colour associated with celebration in China. In the 1990s, a new style of money envelope appeared. Although it still had a red back, the front was printed in many colours and overstamped in gold. On this envelope there are lush peony flowers in full bloom. They are symbolic of spring, as well as feminine beauty, love and affection. In Chinese, the peony is known as mudanhua or fuguihua. The characters fu ('wealth') and gui ('honour') appear frequently in good luck wishes, and pictures of peony flowers add strength to the wish. The inscription on this envelope reads 'May wealth and honour blossom, in abundance year after year'. The arrangement of the peonies and the inscription is reminiscent of traditional Chinese flower painting. #GongXiFaCai We welcome nearly 7 million visitors a year to the Museum and this photo by @zoenorfolk wonderfully captures the movement of people around the Great Court. Completed in 2000, the Great Court also features a quote by Tennyson: 'and let thy feet millenniums hence be set in the midst of knowledge...’
#repost #regram
Share your photos of the British Museum with us using #mybritishmuseum and tag @britishmuseum In 2000, the Queen Elizabeth II Great Court designed by Foster and Partners transformed the Museum’s inner courtyard into the largest covered public square in Europe. We love this striking photo by @adders77 showing this incredible space at night #regram #repost
Share your photos of the British Museum with us using #mybritishmuseum and tag @britishmuseum This wonderful photo by @what_fran_saw captures the stunning Great Court #regram #repost
The two-acre space of the Great Court is enclosed by a spectacular glass roof made of 3,312 unique pieces!
Share your photos of the British Museum with us using #mybritishmuseum and tag @britishmuseum
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