British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

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The Roman emperor Marcus Aurelius was born #onthisday in AD 121.

Marcus Aurelius (AD 161-80), who appears on the coin set in this ring, is best known for his philosophical work, The Meditations. Although he was the most powerful man in the Roman Empire, he dwelt on the emptiness of glory: 'Shall mere fame distract you? Look at the speed of total oblivion of all and the void of endless time on either side of us and the hollowness of applause... For the whole earth is but a point, and of this what a tiny corner is our dwelling-place, and how few and paltry are those who will praise you.' It is ironic that such sentiments as these have preserved his fame to this day.
#ancientRome #emperor #history #museum #BritishMuseum Good luck to all in the #LondonMarathon today! Be inspired by this Spartan running girl from 520-500 BC, which features in our exhibition #DefiningBeauty It’s World #PenguinDay! This handsome King Penguin on display in the Enlightenment Gallery is on loan from the @natural_history_museum
#penguin #museum #BritishMuseum Born #onthisday in 1599: Oliver Cromwell. Here’s a terracotta portrait bust from around 1759
#history #Cromwell #art #bust Greece lightning: this exquisite bronze depicts Zeus, chief of the Greek gods #FridayFigure

In ancient Greece, powerful, shape-shifting gods provided compelling subjects for artists. The famous sculptor Phidias created a gold and ivory statue of Zeus, ruler of the gods, that was over 13 metres high for his temple at Olympia. One of the Seven Wonders of the Ancient World, it symbolised the awesome presence of the god at his sanctuary site. There was also drama to be found in the gods’ ability to change their form as a means of disguise. Zeus, ruler of the Olympian gods, could take animal form – he seduced Leda as a swan, carried away Europa as a bull and Ganymede as an eagle.

This bronze statuette splendidly represents the majesty of Zeus, ruler of the gods on Mount Olympus and lord of the sky. Zeus holds a sceptre and a thunderbolt, showing his control over gods and mortals, and his destructive power. Although just over 20cm high, this exquisite work appears to be a copy of a much grander statue that does not survive.

You can see this figure in our exhibition #DefiningBeauty, until 5 July 2015.
Bronze statuette of Zeus. Roman period, 1st–2nd century AD, said to be from Hungary.
#art #museum #exhibition #ancientGreece #Zeus #gods This beautiful watercolour of Tintern Abbey is by J M W Turner, thought to have been born #onthisday in 1755.

Even before he had entered the Royal Academy schools at the age of 14, Turner had worked as an architectural draughtsman. This training is evident in his fascination with the details of the famous ruins of this twelfth-century Cistercian Abbey in Monmouthshire, which he visited in 1792, and again in 1793. Tourists of the time were as much impressed by the way that nature had reclaimed the monument as by the scale and grandeur of the buildings. Turner's blue-green washes over the abbey's far wall blend stone and leaf together, and on the near arch the spiralling creepers seem to make the wind and light tangible. 
#art #artist #Turner #history #watercolour
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