British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

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Holy Roman Emperor Charles V died #onthisday in 1558. Here’s his family tree #art #history Born #onthisday in 1486: Arthur Tudor, brother of Henry VIII and Catherine of Aragon's first husband #art #history #tudor 600 years ago #onthisday in 1414, the Sultan of Bengal sent a giraffe as tribute to the Yongle emperor of China. The animal arrived at the Ming court to great acclaim and was thoroughly documented in words and images, like in this hanging scroll from the Philadelphia Museum of Art. Many exotic animals were sent as tribute to the Ming court from lands visited by the imperial fleet and its admiral Zheng He.

You can see this hanging scroll and much more of China’s amazing craftsmanship from the period in our new exhibition #Ming50Years, until 5 Jan 2015.
#china #art #scroll #giraffe Born #onthisday in 1867: Arthur Rackham. Here's his illustration to A Midsummer Night's Dream #art #illustration #shakespeare It's #TalkLikeAPirateDay so here's R take on it... Our new exhibition #Ming50Years is now open! Discover 50 years that changed China #china #history #art #exhibition
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