British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

Filed under: Collection, , , , , , ,

A day in the life of a lot of archaeologists


Daniel Pett, Portable Antiquities and Treasure, British Museum

The 29 July marks the first Day of Archaeology, an online social media experiment that coincides with the Council for British Archaeology’s Festival of Archaeology (an annual event, this year running from the 16-31 July).

The idea for this project came from a conversation between two PhD students, Matthew Law (Cardiff University) and Lorna Richardson (University College London), and builds upon a successful project called Day of Humanities, which documented the daily work of people working in a field now known as ‘Digital Humanities’.

So what is happening?

The idea is very simple, over 350 archaeologists from around the world have signed up to document their working day via the use of social media. They will be submitting blog posts, photographs, video footage or a combination of these to demonstrate to anyone interested how varied the archaeological profession is. All these submissions will be moderated and released through the project’s website and disseminated through different social media networks – for example, on Flickr, Facebook, and Twitter (the hashtag for the project is #dayofarch). Some project members will also be making use of the latest entrant to the social media fray, Google+, and will be using a ‘hangout’, to promote archaeology digitally (details for this will be published later).

Unearthing a hoard of coins. Image: Portable Antiquities Scheme

Unearthing a hoard of coins. Image: Portable Antiquities Scheme

The project now has expressions of interest from people working on excavation in Belize, scientists working in laboratories, archaeologists talking about how cuts have affected their work, community archaeologists leading workshops and museum educators teaching the next generation about the magic of archaeology. The very first post to be published, at 00:01 on the 29 July, will be from Maev Kennedy, who writes about archaeology – among other things – for the Guardian newspaper, about why she is in awe of archaeology.

Once complete, the experiment will form part of Lorna’s PhD research and will also be written up for academic publication and be used as a model for public engagement at this year’s Theoretical Archaeological Group conference in Birmingham.

So if you are an archaeologist, or have been, or you are even becoming one, there’s still time to sign up. Send the project team an email at dayofarchaeology@gmail.com or find out more by visiting the website.

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Filed under: Archaeology, Portable Antiquities and Treasure, , ,

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A new series for #MuseumOfTheFuture – we're posting pics of all our galleries. This is Room 1, Enlightenment. The Enlightenment was an age of reason and learning that flourished across Europe and America from about 1680 to 1820. This rich and diverse permanent exhibition uses thousands of objects to demonstrate how people in Britain understood their world during this period. It is housed in the King’s Library, the former home of the library of King George III. Objects on display reveal the way in which collectors, antiquaries and travellers during this great age of discovery viewed and classified objects from the world around them.
The displays provide an introduction to the Museum and its collection, showing how our understanding of the world of nature and human achievement has changed over time.

The Enlightenment Gallery is divided into seven sections that explore the major new disciplines of the age: religion and ritual, trade and discovery, the birth of archaeology, art and civilisation, classifying the world, the decipherment of ancient scripts, and natural history. It was opened in 2003 to celebrate the 250th anniversary of the British Museum. This half-term take a #NightAtTheMuseum family trail in 12 #MuseumMileLDN locations. Visit any of the museums for a chance to win a trip to LA!
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