British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

Filed under: Collection, , , , , , ,

Receive notifications of new posts by email.

Join 9,438 other followers

Categories

Follow @britishmuseum on Twitter

British Museum on Instagram

Some more #Halloween fun: this ‘unlucky mummy’ in the collection was thought to bring bad luck to anyone who owned it!
#mummy #curse Our free exhibition #WitchesAndWickedBodies is a #Halloween delight, examining the portrayal of #witches and #witchcraft from the Renaissance to the 19th century. Explore the exhibition in Room 90, until 11 Jan 2015. Happy #Halloween! Today we're sharing all things spooky and scary! Check out some Halloween #Pinspiration at 
www.pinterest.com/britishmuseum Room 8, Nimrud, is the next #MuseumOfTheFuture gallery in our series. It contains stone reliefs from Neo-Assyrian King Ashurnasirpal II’s magnificent Northwest Palace at Nimrud and two large Assyrian winged human-headed lions. The next gallery in our #MuseumOfTheFuture series is Room 7. It features a series of remarkable carved stone panels from the interior decoration of the Northwest Palace of the Neo-Assyrian King Ashurnasirpal II (883–859 BC). The panels depict the king and his subjects engaged in a variety of activities. Ashurnasirpal is shown leading military campaigns against his enemies, engaging in ritual scenes with protective demons and hunting, a royal sport in ancient Mesopotamia.
#museum #london #gallery Room 6, Assyrian sculpture and Balawat Gates, is the next gallery in our #MuseumOfTheFuture series. This room contains large stone sculptures and reliefs which were striking features of the palaces and temples of ancient Assyria (modern northern Iraq). Also in the gallery are two colossal winged human-headed lions, which flanked an entrance to the royal palace of King Ashurnasirpal II (883–859 BC) at Nimrud and replicas of the huge bronze gates of Shalmaneser III (858–824 BC) from Balawat.
Follow

Get every new post delivered to your Inbox.

Join 9,438 other followers

%d bloggers like this: