British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

Filed under: Collection, , , , , , ,

2 Responses - Comments are closed.

  1. rupertbu says:

    Indeed a novel projection of the old, with a sense of humour.

    I wonder if you have been analysing the geography of the tweeps, whether you have or not, you are to be applauded for understanding the “je ne sais quoi” of Social Media.

    Like

  2. debra.cramp@googlemail.com says:

    Hi

    Very interesting idea, however not being one who tweets would have been good to get this email Earlier.

    Regards

    Debby cramp

    Sent from my iPad

    >

    Like

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Concluding our short series of gold objects from the Museum’s collection is this group of items found in the Fishpool hoard. The hoard was buried in Nottinghamshire sometime during the War of the Roses (1455–1485), and contains some outstanding pieces of jewellery. 1,237 objects were found in this hoard in total. At the time it was deposited, its value would have been around £400, which is around £300,000 in today’s money! The variety of this collection of objects includes brilliant examples of fine craftsmanship. The turquoise ring in the centre was highly valued as it was believed that turquoise would protect the wearer from poisoning, drowning or falling off a horse.
#hoard #gold #jewellery #turquoise #treasure Continuing our exploration of the golden objects in the Museum, this amazing inlaid plaque is from 15th-century China. Lined with semi-precious stones, this piece would have formed part of a pair sewn into a robe. We can tell this belonged to an emperor of the Ming dynasty because only he would have been allowed to use items decorated with five-clawed dragons.
#Ming #gold #jewellery #China #BritishMuseum Our next trio of objects shows off some of the shimmering gold in the Museum’s collection. This stunning piece of jewellery comes from Egypt and was made around 600 BC. It was worn across the chest – this type of accessory is known as a ‘pectoral’. Popular throughout ancient Egypt, pectorals have been found from as early as 2600 BC. This example is made from gold and is inlaid with glass, showcasing the incredible level of craftsmanship in Egypt at the time, and asserting the status of the wearer. Falcons were important symbols in ancient Egypt – the god Horus took the form of a falcon.
#AncientEgypt #gold #jewellery #BritishMuseum In 1991, BMW invited South African artist Esther Mahlangu to make a work of art in their Art Car project to mark the end of apartheid. Her work, with its brightly coloured geometric shapes, draws on the traditional house-painting designs of Ndebele people in South Africa. Under apartheid the Ndebele were forced to live in ethnically defined rural reserves – their designs are an expression of cultural identity, and can be read as a form of protest against racial segregation and marginalisation.

See this incredible Art Car as part of our #SouthAfricanArt exhibition, which opens 27 October 2016. You can book your tickets now by following the link in our bio.

Esther Mahlangu (b. 1935), detail of BMW Art Car 12, 1991. © Esther Mahlangu. Photo © BMW Group Archives.
#SouthAfrica #history #art #design Mapungubwe was the capital of the first kingdom in southern Africa from AD 1220 to 1290. This gold rhinoceros, alongside four other gold sculptures, was discovered in three royal graves there. They are among the most significant sculptures in Africa today. They depict animals of high status – an ox, a wild cat, and a rhinoceros – and also objects associated with power – a sceptre and a bowl or crown. These treasures were discovered alongside hundreds of gold objects, including bracelets and beads. Gold was mined in the regions around Mapungubwe for trade with the coast, as part of an international trade network stretching as far as China, becoming a status symbol for the kingdom’s rulers.

On loan from the University of Pretoria @upmuseums, these gold treasures will be a highlight of our #SouthAfricanArt exhibition, opening 27 October 2016. Find out more about the exhibition by following the link in our bio.
#SouthAfrica #rhino #art #history Our special exhibition this autumn will explore the fascinating history of South Africa through art, telling a story that stretches back 100,000 years.

Rock art is one of South Africa’s oldest artistic traditions. It was first made by the ancestors of San|Bushmen and Khoekhoen, South Africa’s first peoples, at least 30,000 years ago.

This rock painting will feature in the exhibition. It depicts San|Bushmen running between eland, a type of antelope that is spiritually important. Hunter-gatherer rock paintings such as this are understood to relate to a ritual practice named ‘the great healing’ or ‘trance dance’, which continues today in the Kalahari outside of South Africa. 
The paintings address the relationship between healers, or shamans, and the worlds of the living and the dead. In the painting some eland are bleeding from the nose and frothing at the mouth. Eland do this when they are close to death, and shamans show similar symptoms when they are metaphorically ‘dying’ and entering the world of the dead during the great trance dance.

Find out more about our #SouthAfricanArt exhibition by clicking on the link in our bio.

The Zaamenkomst Panel. Detail of rock art depicting San|Bushmen running between eland. Made before 1900. On loan from Iziko Museums of South Africa, Social History Collections and SARADA. Photo: Neil Rusch.
#rockart #SouthAfrica #painting
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