British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

Filed under: Collection, , , , , , ,

Receive notifications of new posts by email.

Join 16,396 other followers


Follow @britishmuseum on Twitter

British Museum on Instagram

Here @edoardofanfani captures the youthful look and friendly expression of this statue of Amenhotep III. The colossal limestone statue originally stood with hundreds of others in the temple of Amenhotep III, which was on the west bank of the River Nile near the ancient city of Thebes. 
Statues depicting the pharaoh often show him with his eyes appearing to look down on the viewer, and a slight smile emerging from his lips. He is wearing heavy makeup, with sweeping eyeliner that nearly touches the temples, and stylised eyebrows. Share your photos with us using #myBritishMuseum 
#AncientEgypt #Sculpture #Statue #Pharaoh #Egypt #eyebrowsonfleek This great photo by @comertcomi shows one of ancient Egypt’s most highly respected animals. Cats were associated with the goddess Bastet and she is often represented as a domestic cat. This statue is a particularly fine example, with gold rings and silver decoration. The collar also contains a silver wedjat-eye and sun-disk which are protective symbols. It also has a scarab on its head – scarabs were associated with rebirth in ancient Egypt. The eyes were perhaps originally inlaid with glass or stones. 
Share your photos with us using #myBritishMuseum
#AncientEgypt #Sculpture #Statue #Cat #Egypt #🐱 #catsofinstagram #regram #repost This week we’re focusing on Egyptian statues and sculpture at the Museum. This great shot by @sisterofpopculture shows the majestic statue of Ramesses II. Made of pink and grey granite, the sculptor has skilfully used the natural colours in the stone to suggest the difference between the face and body. 
This colossal statue was originally part of a pair that stood outside the Ramesseum (the pharaoh’s huge memorial temple). He is also known as ‘Ramesses the Great’ – he ruled for 66 years and his influence reached to the furthest corners of the realm. 
Share your photos with us using #myBritishMuseum
#AncientEgypt #Sculpture #Statue #Pharaoh #Egypt #regram Opening in March 2017, our #AmericanDream exhibition presents the Museum’s outstanding collection of modern and contemporary American prints for the first time. These will be shown with important works from museums and private collections around the world.

From Andy Warhol, Jasper Johns and Robert Rauschenberg to Ed Ruscha, Kara Walker and Julie Mehretu – all boldly experimented with printmaking.  With over 200 works by almost 70 artists, trace the creative momentum of a superpower across six decades. Click the link in our bio to book your tickets now! 
Edward Ruscha (b. 1937), Made in California. Colour lithograph, 1971. © Ed Ruscha. Reproduced by permission of the artist.
#print #printmaking #art #🇺🇸 Taking inspiration from the world around them – billboard advertising, politics, Hollywood, and household objects – American artists created highly original prints to rival their paintings and sculptures. #Printmaking brought their work to a much wider and more diverse audience.

Many of these works also address the deep divisions in society that continue to resonate with us today. This screenprint by Andy Warhol was commissioned by the Democratic Party for the 1972 presidential campaign. Instead of portraying the Democratic candidate McGovern, Warhol chose to represent his opponent Richard Nixon. He appropriated the image from the cover of Newsweek magazine, using the colours from Nixon's wife's outfit for his face, creating a demonic look.

See this new acquisition by the Museum, and many other extraordinary works in our #AmericanDream exhibition, opening March 2017. Click the link in our bio for more info.

Andy Warhol (1928-1987), Vote McGovern. Screenprint, 1972. © 2016 The Andy Warhol Foundation for the Visual Arts, Inc. / Artists Rights Society (ARS), New York and DACS, London.
#art #Warhol #AndyWarhol #🇺🇸 #print #Democrats #politics America. Land of the free. Home of the brave...
We are delighted to announce our #AmericanDream exhibition – opening in March 2017!

The past six decades have been among the most dynamic and turbulent in US history, from JFK’s assassination, Apollo 11 and Vietnam to the AIDS crisis, racism and gender politics. Responding to the changing times, American artists produced prints unprecedented in their scale and ambition. 
Experience this extraordinary history in ‘The American Dream: pop to the present’. This major new exhibition is sponsored by Morgan Stanley and supported by the Terra Foundation for American art. Click the link in our bio to book your tickets now.

Jasper Johns (b. 1930), Flags I. Screenprint, 1973. Collection of Johanna and Leslie Garfield. © Jasper Johns/VAGA, New York/DACS, London 2016. © Tom Powel Imaging.
#🇺🇸 #art #JasperJohns #printmaking
%d bloggers like this: