British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

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Don’t forget to look up! ☝🏼 The triangular feature above the columns of the Museum’s main entrance is called a pediment. Originally it had a bright blue background and the statues were all painted white. 
The sculptures in the pediment show the development of ‘mankind’ in eight stages – a very old-fashioned idea now, but it was designed and built in the 1850s. The left side shows the creation of man as he emerges from a rock as an ignorant being. He meets the next character, the Angel of Enlightenment who is holding the Lamp of Knowledge. From the lamp, man learns basic skills such as cultivating land and taming animals.

The next step in the progress of civilisation is for man to expand his knowledge and understanding. The following eight figures represent the subjects he must learn to do this – architecture and sculpture, painting and science, geometry and drama, and music and poetry. The final human figure, on the right, represents ‘educated man’. Learn more about the Museum’s architecture and its fascinating history in our new blog – follow the link in our bio! We’d love to hear what you think. 258 years ago we opened our doors to the public for the first time! The British Museum is the world’s oldest national public museum, founded in 1753. It was created to be free to all ‘studious and curious persons’ and it’s still free today, but a few things have changed…

Did you know that the @natural_history_museum used to be part of the British Museum? The Museum’s founder Sir Hans Sloane had collected a vast number of natural history specimens, and these were part of the Museum’s collection for over a hundred years. In the 1880s, with space in Bloomsbury at a premium, it was agreed that these collections should move to a new site in South Kensington.

This photograph by Frederick York shows a mastodon skeleton on display here in Bloomsbury, before it moved to South Kensington in the 1880s.

Explore more of the Museum’s history on our new blog – follow the link in our bio and let us know what you think! The British Museum opened to the public #onthisday in 1759, the first national public museum in the world! 🎉

The Museum was founded on the death of Sir Hans Sloane, who bequeathed his collection of 71,000 objects to the nation. The British Museum Act gained royal assent in June 1753 (which makes us older than the USA!). The original collection featured 1,125 ‘things relating to the customs of ancient times’, 5,447 insects, a herbarium (a collection of dried plants), 23,000 coins and medals and 50,000 books, prints and manuscripts.

This photograph of the front of the Museum was taken in 1857 by Roger Fenton, the Museum’s first official photographer.

To mark this anniversary, the Museum is launching a blog where you can find all kinds of interesting articles – things you didn’t know about the Museum, curators’ insights, behind-the-scenes stories and more. Follow the link in our bio – we’d love to know what you think! In the early 1830s, following the success of ‘Thirty-six views of Mount Fuji’, #Hokusai worked to produce several follow-on print series. These featured waterfalls, bridges, and the flower series depicted in both large and small sizes. Hokusai probably composed this design without seeing the waterfall or referring to an existing image. He was free to use his imagination, and produced a strikingly idiosyncratic print that contrasts the marbled currents at the top with the perpendicular drop of the falls. Three travellers warm saké (rice wine) as they enjoy the view.
Our upcoming exhibition will explore Hokusai’s iconic work, and allow you to learn more about his enigmatic life. The exhibition opens on 25 May 2017 – learn more and buy tickets by following the link in our bio.
The exhibition is supported by Mitsubishi Corporation.
Katsushika Hokusai (1760–1849), Amida waterfall, deep beyond the Kiso highway. Colour woodblock, 1833. The Tōyō Bunko, Tokyo. On display 7 July – 13 August 2017.
#Hokusai #waterfall #Japan #JapaneseArt #print #nature #landscape Our #Hokusai exhibition will feature stunning works – from dramatic landscapes to exquisite depictions of birds and flowers, like this bullfinch. He worked tirelessly to capture what he called the ‘form of things’ and to show how they relate to one another. Hokusai has depicted a male bullfinch, distinguished by its pink marking from cheek to throat. The bird and flower stand out in relief against the background of deep Prussian blue (a colour that had only recently been invented, used to great effect by Hokusai).
The exhibition ‘Hokusai: beyond the Great Wave’ will open on 25 May 2017. With many of the works coming especially from Japan, it’s a rare opportunity to see the artist’s work on display in the UK. Follow the link in our bio for more information and to book tickets! 
Join us for a #FacebookLive broadcast later today at 17.30 GMT and ask your questions to our Hokusai curator Tim Clark! 
Katsushika Hokusai (1760–1849), Weeping cherry and bullfinch. Colour woodblock, 1834. On display 7 July – 13 August 2017.
#Hokusai #Japan #JapaneseArt #print #bird #nature #cherry 🌊 Hokusai’s most famous print, known as ‘The Great Wave’, will be one of the highlight works in our upcoming #Hokusai exhibition (25 May – 13 August) . It was created when the artist was in his early seventies and was one of a series – ‘Thirty-six Views of Mount Fuji’ – which celebrated the sacred mountain with views from different seasons and locations. Hokusai increasingly identified with Mount Fuji as a source of long life, even immortality.

The exhibition ‘Hokusai: beyond the Great Wave’ will feature sublime prints and paintings by one of Japan’s greatest artists. Follow the link in our bio for more information and to book tickets!

Katsushika Hokusai (1760–1849), Under the wave off Kanagawa (The Great Wave) from Thirty-six views of Mt Fuji. Colour woodblock, 1831. Acquired with the assistance of the @artfunduk 
#Hokusai #Japan #GreatWave #MountFuji #JapaneseArt #Japaneseprints #seascape #nature #wave #sea #mountain #🌊
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