British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

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This gold ox figurine is on loan from the University of Pretoria @upmuseums, and features in our #SouthAfricanArt exhibition, which is now open!
The ox is part of a group of gold sculptures that were found in Mapungubwe, the capital of the first kingdom in southern Africa. They were part of a royal burial dating from around 800 years ago, and are an exceptionally important archaeological find. The other gold objects are a sceptre and a bowl, as well as sculptures of animals – a rhinoceros and a wild cat. They must have been made at great expense and the ox and wild cat were reconstructed in 2009 from gold fragments.
You can book tickets to this fascinating exhibition by following the link in our bio. South Africa: the art of a nation runs until 26 February 2017. 
Gold rhinoceros. From Mapungubwe, capital of the first kingdom in southern Africa, c. AD 1220–1290. Department of UP Arts, University of Pretoria. 
#BritishMuseum #SouthAfrica #gold #sculpture #Mapungubwe #UniversityofPretoria Here’s a great close-up of Esther Mahlangu’s BMW Art Car by @rosh.thanki. It really emphasises the strong geometric lines that characterise Ndebele patterns. Mahlangu used traditional house-painting designs of the Ndebele people from South Africa to decorate the car. The patterns can be said to be an expression of cultural identity despite marginalisation and the car was painted in 1991 to mark the end of apartheid. You can see Mahlangu’s signature in the yellow part of the bumper.
Tag #myBritishMuseum to share your photos with us!
This stunning car is part of our #SouthAfricanArt exhibition which has just opened! You can book your tickets by following the link in our bio. 
Esther Mahlangu (b. 1935), detail of BMW Art Car 12, 1991. © Esther Mahlangu. Photo © BMW Group Archives. 
#BMW #ArtCar #Ndebele #SouthAfrica #geometric #pattern #BritishMuseum #regram ‘Colour is important in South Africa – we make it important. Colour places you, colour tells where you are within the geography of South Africa. And when I thought of colour, I realised that I cannot ignore the incident that happened in 1989.’ Mary Sibande

This 2013 work is called ‘A Reversed Retrogress: Scene 1 (The Purple Shall Govern)’. Sibande cast these figures from her body. The one in Victorian dress, called Sophie, refers to her mother, grandmother and great-grandmother, who were maids in white South African households. The second figure, in purple, represents Sibande herself.

The Purple Shall Govern relates to the statement ‘the people shall govern’, from the 1955 Freedom Charter and post-apartheid constitution. It also refers to the Purple Rain Protests of 1989, when protesters captured the police water cannon being used to spray them with purple dye and turned it on their assailants. Over the following days the slogan ‘the purple shall govern’ was painted on walls around Cape Town. Although a tension remains, Sibande is saying goodbye to Sophie, her past, and confronting the ‘purple’ present and future.

See this incredible work in our #SouthAfricanArt exhibition, which is now open! (See the link in our bio for tickets)

Sponsored by Betsy and Jack Ryan. Logistics partner IAG Cargo.

Mary Sibande (b. 1982), A Reversed Retrogress: Scene 1 (The Purple Shall Govern). Mixed media, 2013. © Mary Sibande. Courtesy of the artist and Gallery MOMO. 
#modernart #MarySibande #purple #SouthAfrica #BritishMuseum #exhibition Here @edoardofanfani captures the youthful look and friendly expression of this statue of Amenhotep III. The colossal limestone statue originally stood with hundreds of others in the temple of Amenhotep III, which was on the west bank of the River Nile near the ancient city of Thebes. 
Statues depicting the pharaoh often show him with his eyes appearing to look down on the viewer, and a slight smile emerging from his lips. He is wearing heavy makeup, with sweeping eyeliner that nearly touches the temples, and stylised eyebrows. Share your photos with us using #myBritishMuseum 
#AncientEgypt #Sculpture #Statue #Pharaoh #Egypt #eyebrowsonfleek This great photo by @comertcomi shows one of ancient Egypt’s most highly respected animals. Cats were associated with the goddess Bastet and she is often represented as a domestic cat. This statue is a particularly fine example, with gold rings and silver decoration. The collar also contains a silver wedjat-eye and sun-disk which are protective symbols. It also has a scarab on its head – scarabs were associated with rebirth in ancient Egypt. The eyes were perhaps originally inlaid with glass or stones. 
Share your photos with us using #myBritishMuseum
#AncientEgypt #Sculpture #Statue #Cat #Egypt #🐱 #catsofinstagram #regram #repost This week we’re focusing on Egyptian statues and sculpture at the Museum. This great shot by @sisterofpopculture shows the majestic statue of Ramesses II. Made of pink and grey granite, the sculptor has skilfully used the natural colours in the stone to suggest the difference between the face and body. 
This colossal statue was originally part of a pair that stood outside the Ramesseum (the pharaoh’s huge memorial temple). He is also known as ‘Ramesses the Great’ – he ruled for 66 years and his influence reached to the furthest corners of the realm. 
Share your photos with us using #myBritishMuseum
#AncientEgypt #Sculpture #Statue #Pharaoh #Egypt #regram
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