British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

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This is an exquisitely decorated purse lid from the Anglo-Saxon burial at #SuttonHoo, which was brought to the world's attention #onthisday in 1939. In this object the quality of craftsmanship can really be appreciated. The lid is only 19cm in length but it must have been incredibly valuable. The outstanding nature of the finds at Sutton Hoo points to this being the burial of a leading figure in East Anglia, possibly a king. The landowner Mrs Edith Petty donated the discovery to the British Museum in 1939.
#SuttonHoo #Gold #Archaeology #AngloSaxon Today we’re celebrating the unearthing of the beautiful Anglo-Saxon objects from #SuttonHoo, which were found #onthisday in 1939. Arguably the most iconic of all the objects, this helmet was an astonishingly rare find. Meticulous reconstruction has allowed us to see its full shape and some of the complexity of the fine detailing after it was damaged in the burial chamber. The gold areas of the helmet reveal a dragon or bird-like figure – the moustache forms the tail, the nose forms the body and the eyebrows form the wings, with a head just above. Another animal head can be seen facing down towards this.
#SuttonHoo #AngloSaxon #Gold #Helmet #Archaeology #onthisday in 1939, just before the outbreak of the Second World War, archaeologists discovered the treasures of #SuttonHoo. It was one of the most important historical discoveries of the 20th century, and contained a wealth of Anglo-Saxon objects which greatly enhanced the understanding of the early medieval period. One of the most significant things to be found was an undisturbed ship-burial, the excavation of which can be seen in this photo. The 27-metre-long impression the ship left in the earth is highly detailed and was painstakingly recorded. The centre of the ship contained a burial chamber housing some spectacular objects – we’ll be sharing some highlights today.
#SuttonHoo #AngloSaxon  #archaeology #archive #blackandwhite This photograph shows a mountainside in #Angola featuring large engravings which may be thousands of years old. This rock art is found at Tchitundu-Hulu Mulume, one of a group of four rock art sites located in the south-west corner of Angola, by the edge of the Namib desert. The area is a semi-arid plain characterised by the presence of several inselbergs (isolated hills rising from the plain). Of the four sites, Tchitundu-Hulu Mulume is the largest, located at the top of an inselberg, 726 metres in height. There are large engravings on the slopes of the outcrop, most of them consisting of simple or concentric circles and solar-like images.

Our #AfricanRockArt image project team have now completed cataloguing 19,000 rock art images from Northern, Eastern and Southern Africa, and will be completing work on sites from Southern African countries in the final phase of the project. Follow the link in our bio to find out more about our African #rockart image project and the incredible images being catalogued.
Photograph © TARA/David Coulson. Our #AfricanRockArt project team is cataloguing and uploading around 25,000 digital images of rock art from throughout the continent. Working with digital photographs has allowed the Museum to use new technologies to study, preserve, and enhance the rock art, while leaving it in situ.

As part of the cataloguing process, the project team document each photograph, identifying what is depicted. Sometimes images are faded or unclear. Using photo manipulation software, images can be run through a process that enhances the pigments. By focusing on different sets of colours, we can now see the layers that were previously hidden to the naked eye.

This painted panel, from Kondoa District in #Tanzania, shows the white outline of an elephant’s head at the right, along with some figures in red that it is possible to highlight with digital enhancement.

Tanzania contains some of the densest concentrations of rock art in East Africa, mainly paintings found in the Kondoa area and adjoining Lake Eyasi basin. The oldest of these paintings are attributed to hunter-gatherers and may be 10,000 years old.

Follow the link in our bio to learn more about the project and see stunning #rockart from Africa. This week we’re highlighting the work of our #AfricanRockArt image project. The project team are now in the third year of cataloguing, and have uploaded around 19,000 digital photographs of rock art from all over #Africa to the Museum’s collection online database.

This photograph shows an engraving of a large, almost life-sized elephant, found on the Messak Plateau in #Libya. This region is home to tens of thousands of depictions, and is best known for larger-than-life-size engravings of animals such as elephants, rhino and a now extinct species of buffalo. This work of rock art most likely comes from the Early Hunter Period and could be up to 12,000 years old.

Follow the link in our bio and explore 30,000 years of stunning rock art from Africa. © TARA/David Coulson.
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