British Museum blog

World Cup match of the day

Andrew Shore, Marketing Editor, British Museum

Sometime back in March I saw the football World Cup advertised on a pub chalkboard. Later that week, I had the idea that the British Museum was ideally placed to join in this global tournament – few other places can boast objects from all 32 countries taking part.

The plan was to tweet images of a pair of objects for each match, one from each of the countries represented. This way we could showcase the Museum’s collection, but also the art and culture of those countries. I soon realised my own knowledge of the cultures of countries such as Algeria, Honduras and Costa Rica was limited at best. With the help of Steff Maxwell, our Marketing Assistant, we spoke to various curators across the Museum, and began to search the collection database. The scale of what we had taken on soon became clear – it would involve 64 matches and 128 objects, some from countries where the collection is not as well represented as others.

It was a simple notion, but seems to have captured the Twittersphere’s imagination. The response has been almost overwhelming. Many people have tweeted about their enjoyment of the posts, and some of them have been retweeted over 300 times. The Washington Post blog even called it ‘the best World Cup Twitter strategy of all the World Cup Twitter strategies.’

Ultimately, we hope that it has engaged people with the collection – perhaps introducing some to its breadth and depth for the first time. Some of the objects have been iconic, such as Dürer’s Rhinoceros for Germany and Leonardo da Vinci’s bust of a warrior for Italy. Some of the objects have been much less well known – a stone figure from Costa Rica, a beautiful jar from South Korea, or a drinking cup from Argentina. But really the tournament has shown what’s best about the Museum – telling new and surprising stories, sometimes in unexpected places. It’s been fun to do, and hopefully fun to follow.

The British Museum is perhaps unique in being able to tell the human story through objects. In the recent Annual Review, the Chairman of the Trustees set out his vision to make the British Museum ‘the digital museum of the world’. Social media and the availability of the collection online means that we have a fantastic opportunity to engage people with the collection all over the world – people who may never be able to come to London to see things in the flesh. To use a football cliché, at the end of the day, perhaps this is what social media is made for.

You can see all of the British Museum’s World Cup tweets in a Storify.

You can follow the Museum on Twitter, and do also check out our official accounts on Facebook, Instagram, Pinterest, YouTube, Google+ and Tumblr.

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We love this strong image taken by @nickyhofland. These powerful figures of King Senwosret III stand in our Egyptian Sculpture Gallery (Room 4). He reigned from 1874 to 1855 BC. These representations of him are interesting because they aren’t idealised – you can see expressive lines and furrows on his face. This contrasts to earlier kings who appear youthful throughout their reign. The king also has peculiarly large ears in these statues, which perhaps symbolised his readiness to listen. If you’d like your photos to be regrammed, tag #mybritishmuseum

#regram #AncientEgypt #statue #sculpture #Egypt #history #BritishMuseum This striking mosaic was made around 500 years ago in Mexico. It’s a pectoral – a type of jewellery designed to be worn on the chest. Double-headed serpents (known as maquizcoatl) were considered to be the bearers of bad omens and were associated with figures of authority who may have worn this type of jewellery as part of a ritual process. The object is expertly decorated with tiny pieces of turquoise that create textures and shapes on the serpent’s ‘skin’. The eye sockets could have been inlaid with dark gemstones giving the impression of flickering eyes. 
#turquoise #Aztec #Mixtec #serpent #jewellery #Mexico #🇲🇽 Eagle costumes were worn by prestigious warriors in Mixtec and Aztec culture, and the handle of this knife, made around 500 years ago in Mexico, represents a crouching eagle warrior. In mythology the eagle represented the power of the day and was believed to carry the sun into the sky from the underworld each morning. This object is decorated with turquoise, malachite, and four types of shell, with a flint blade. Highly decorated knives like this one were probably used in ceremonies or symbolically rather than for practical tasks – the construction of this knife suggests it wouldn’t be sturdy enough to be used for cutting.

#Aztec #Mixtec #knife #eagle #turquoise #Mexico #🇲🇽 This mask represents the Aztec god of rain, Tlaloc, who is characterised by large eyes and a twisted nose. The mask is formed from two snakes which intertwine to create the face, their tails forming the eyebrows (originally gold). This object has also been associated with Quetzalcoatl, the feather serpent, because of the feathers which hang down from the eyebrows. Made in Mexico about 500 years ago, the mask may have been worn by a priest during rituals.

#Aztec #Mixtec #turquoise #mask #Mexico #🇲🇽 The Mysteries of Osiris was the most important religious event of the year in ancient Egypt. It reenacted the murder and rebirth of Osiris, Egyptian god of the underworld. The festival took place between the 12th and 30th of the month of Khoiak (mid-October to mid-November). Spectacular objects, recently discovered after a thousand years at the bottom of the sea, allow us to see ritual equipment and offerings associated with the Mysteries. 
Don’t miss your chance to see the underwater treasures of Egypt’s lost worlds in our #SunkenCities exhibition, closing 27 November 2016. Follow the link in our bio for more info.

A statuette of Osiris and a model of a processional barge for this god, shown in their place of excavation at Thonis-Heracleion. On loan from Maritime Museum, Alexandria. Photo: Christoph Gerigk. © Franck Goddio/Hilti Foundation.
#Egypt #ancientEgypt #Osiris The ancient Egyptians believed that the gods travelled through the night sky by boat. This chest ornament, known as a pectoral, was discovered in the grave of a pharaoh. It shows an ancient Egyptian boat called a barque carrying the sun god, Amun-Ra, sailing under a star-filled sky. During festivals, this divine journey was recreated with a procession of boats carrying statues. Some of the most important finds discovered in the lost ancient city of Thonis-Heracleion were a ritual boat and models of sacred barques.

Discover more stories of ancient Egyptian myth and belief in our #SunkenCities exhibition, closing 27 November 2016. Follow the link in our bio to book your tickets.

Gold pectoral. Tanis, Egypt, 943–922 BC. On loan from Egyptian Museum, Cairo. Photo: Christoph Gerigk. © Franck Goddio/Hilti Foundation.
#Egypt #ancientEgypt #gold #sungod #pharaoh
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